How to find your own unique writing voice

Over the years, I’ve heard a lot of writers talk about voice.

“Oh, I love this book, it’s so voice-y!”

“The agent rejected my manuscript because they couldn’t connect to the character’s voice”.

“Every character had the same voice. I couldn’t tell them apart.”

So how exactly do you define a story or character’s voice? What do people mean when they say a writer lacks voice or writes in a really voice-y way?

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